One of the most important aspects for an SEO consultant is to make your website attractive to both search engines and users. Although search engine algorithms are increasingly complex, they are still not able to view a website in the same way as a real user. One of the tasks of a seo consultant is to help search engines to identify the content of your website so that in this way it can offer it to users properly at the time of their searches.
It will be useless to have the best content if the search engines do not echo it so that they can value it, index it and ultimately position it in the results pages. For this reason, SEO consultants place great emphasis on the website complying with clean coding, well labeled and complying with all web standards for optimal SEO positioning. But … how is it possible that search engines are so limited and do not have the ability to assess whether a website is truly good without the need for an SEO services Lahore?
The operation of all search engines is the same, a series of robots or spiders crawl the web sites following their links, thus generating a large database that will later be evaluated to generate the indexes of results. As can be deduced, the complexity of these algorithms is increasing but they are still far from perfect. Here are some of the most common search engine problems when indexing a website:
- Many websites, especially older cms, generate duplicate content and links, which results in a search engine penalty.
- Bad implementation of the internal links of a website can cause all kinds of deficiencies when it comes to indexing the new content of a website.
- Bad or no indexing of multimedia content such as videos, photos and audio.
- Content that does not match the searches made by potential customers, buyers.
But the work of a seo services provider does not stop there, a web positioning strategy is above all online marketing. We agree that even if you have the best product and the best web content, promoting it is vitally important. In short, if nobody visits your website, nobody links it and nobody echoes it, your website does not exist.